How GrainScanner Captured the Korean Oat Market in Just One Year

GrainScanner
22 May 2024




How GrainScanner Captured the Korean Oat Market in Just One Year


As health consciousness rises in Korea, oats have rapidly become a popular superfood, rivaling traditional barley. Today, Korea imports between 25,000 to 30,000 tons of oats annually, positioning itself as one of the top oat-consuming countries worldwide. However, meeting the stringent quality and pricing demands of Korean buyers is no easy task due to language and cultural barriers, complex regulations, and payment issues faced by overseas packers. Despite these challenges, GrainScanner has achieved remarkable growth in the Korean oat market within just one year.

What are the secrets behind GrainScanner's success in the oat market?


1. Accurately Identifying Buyer Needs and Focusing on Core Products

  • Meeting Buyer Demands: GrainScanner supplies high-quality oats that meet local standards, providing Double Cleaned No. 2 or higher grade oats through thorough screening processes. This ensures a stable supply of oats that meet the specific needs of Korean buyers.
  • High Yield Rates: We provide oats with a hull removal yield of over 75%, minimizing loss during the dehulling process and maximizing production efficiency.


2. Differentiation through Stable Supply and Competitive Pricing

  • Extensive Packer Network: By partnering with hundreds of diverse packers in Canada and Australia, we have diversified our supply chain. This allows us to consistently supply high-quality oats to our customers.
  • Competitive Pricing: Through efficient operations and supply chain management, we offer oats at prices 5% lower than the market's lowest prices. Utilizing our extensive packer network, we secure oats at lower costs, providing a significant competitive edge in the price-sensitive Korean market.


3. Establishing a Reliable Partnership

GrainScanner aims to be a long-term partner for both overseas packers and Korean buyers. We have built trust through transparent transactions and prompt payments.

  • Building Trust through Transparent Transactions: Over 18 months, we have handled a total volume of 10,000 tons without a single payment issue. This reliability is a key strength that overseas packers value in GrainScanner. Based on this trust, we maintain stable relationships with partners, including buyers who consistently transact over 40 tons per month.


4. Diverse Product Lineup and Customized Service

We offer a comprehensive lineup of oat products tailored for various uses such as small packages for supermarkets, instant rice, and processed foods. Additionally, we actively cater to buyer demands by offering customized oat options.

  • Varied Product Lineup: Our product range includes rolled oats, steel-cut oats, and instant oats to meet diverse needs. We are also prepared to supply organic and untreated specialty products in line with the rising health trends.


5. Providing Opportunities for Market Entry and Strategic Guidance

Entering the stringent and closed Korean market represents a new opportunity for overseas packers. Successfully conducting business in Korea can serve as a powerful reference and portfolio for other markets.

  • Lowering Entry Barriers: With stable supply, competitive pricing, and quality control capabilities, we help overseas packers overcome entry barriers to the Korean market.
  • Overcoming Language/Cultural Barriers: Despite the attractiveness of the Korean market, language and cultural differences make entry challenging for overseas packers. GrainScanner, fluent in multiple languages and experienced in global transactions, serves as the gateway to this market.


By collaborating with proven packers and networks, GrainScanner has secured high-quality oats, enabling us to stand out in the oat market within about a year.

If you aspire to enter the Korean market with a reliable partner, join hands with GrainScanner today.

Feel free to contact us with any questions.



Plan Your Successful Entry into the Korean Market with Your Trusted Local Partner, GrainScanner.

“Enter the Korean Market with GrainScanner”



grain@greenlabs.co.kr

5F, 9, Jeongui-ro 8-gil, Songpa-gu, Seoul, Republic of South Korea
Business registration number : 320-88-00732