The Super Grains Koreans Love, ‘Oats’ and ‘Chickpeas’: Trends and Outlook
# Why Koreans are crazy about oats and chickpeas
As the wellness and healthy eating movement sweeps across Korea, consumers are increasingly embracing superfoods packed with nutrients and antioxidants. Among these, oats and chickpeas are witnessing a skyrocketing demand.
• Oats: A health diet food favored by famous Hollywood celebrities like Jessica Alba and Cameron Diaz, boast excellent effects for diet and blood sugar control, being rich in protein, essential amino acids, and vitamins B1, B2, and dietary fiber.
• Chickpeas: Abundant in antioxidants, dietary fiber, and isoflavones, chickpeas are renowned as a women's health superfood. They help lower cholesterol and improve cardiovascular health.
Versatility for a Healthy Lifestyle
Oats and chickpeas are incredibly versatile ingredients, allowing for easy incorporation into a variety of dishes, making it simple to embrace a healthy lifestyle. Especially recently, methods of making healthy snacks using oats and chickpeas have been actively shared on social media, receiving great love among the younger generation.
Oats:
• Enjoyed in various forms, including porridge, rice, salads, cookies, and bread
• deal for breakfast, snacks, and desserts
Chickpeas:
• Incorporated into salads, stir-fries, sandwiches, and hummus
• Perfect for healthy snacks and vegetarian meals
# Rising Interest in Oats and Chickpeas
Surging Keyword Searches and Google Trends
The popularity of oats and chickpeas among Korean consumers is evident in the skyrocketing keyword search volumes and Google Trends indices, with both grains ranking within the top 5 of the grain trend index. This trend is fueled by the growing health consciousness among younger generations, particularly their interest in weight management.
Super Grains Flourishing in the Healthy Pleasure Trend
The 'Healthy Pleasure' trend, emphasizing enjoyable and balanced health practices, has further propelled the popularity of super grains like oats and chickpeas. The food industry is responding to this demand by developing and launching a wide range of health-conscious products utilizing these grains, driving the growth of the super grains market.
Super Grain Sales on the Rise
Statistics Korea Data: Super Grain Consumption on the Upward Trend
According to Statistics Korea data, rice consumption per capita reached its lowest level in a decade in 2023, while super grain consumption is on the rise. This shift is attributed to the increasing number of single-person households and the growing demand for healthy and convenient meals due to the COVID-19 pandemic.
Instant Rice Market:
• The popularity of super grain-based instant rice, such as oat rice, chickpea quinoa, and konjac rice, has significantly contributed to the growth of the instant rice market.
Beyond Instant Rice:
• Sales of oat and chickpea-based products have also witnessed a remarkable increase, with domestic hypermarkets reporting a surge of around 40% and 90%, respectively.
# GrainScanner: Your Partner for Oats and Chickpeas
A Trusted Supplier in the Korean Market
GrainScanner has established itself as a leading supplier of high-quality oats and chickpeas in the Korean market, offering competitive prices and exceptional customer service. We carefully source our grains from the world's top producers, ensuring consistent quality and safety. Our rigorous quality control systems guarantee that our products meet the highest standards.
Opportunities for Overseas Packers and Buyers
The growing demand for oats and chickpeas in Korea presents a compelling opportunity for overseas packers and buyers. GrainScanner is committed to meeting the diverse needs of our partners and is continuously expanding our product range to cater to evolving market trends.
Partner with GrainScanner for Success in the Oats and Chickpea Business
GrainScanner is your trusted partner for supplying high-quality oats and chickpeas at competitive prices.
We are dedicated to helping you succeed in the oats and chickpea business.
Contact us today to discuss your requirements.
GrainScanner: Your Gateway to Global Grain Trade
The Super Grains Koreans Love, ‘Oats’ and ‘Chickpeas’: Trends and Outlook
# Why Koreans are crazy about oats and chickpeas
As the wellness and healthy eating movement sweeps across Korea, consumers are increasingly embracing superfoods packed with nutrients and antioxidants. Among these, oats and chickpeas are witnessing a skyrocketing demand.
• Oats: A health diet food favored by famous Hollywood celebrities like Jessica Alba and Cameron Diaz, boast excellent effects for diet and blood sugar control, being rich in protein, essential amino acids, and vitamins B1, B2, and dietary fiber.
• Chickpeas: Abundant in antioxidants, dietary fiber, and isoflavones, chickpeas are renowned as a women's health superfood. They help lower cholesterol and improve cardiovascular health.
Versatility for a Healthy Lifestyle
Oats and chickpeas are incredibly versatile ingredients, allowing for easy incorporation into a variety of dishes, making it simple to embrace a healthy lifestyle. Especially recently, methods of making healthy snacks using oats and chickpeas have been actively shared on social media, receiving great love among the younger generation.
Oats:
• Enjoyed in various forms, including porridge, rice, salads, cookies, and bread
• deal for breakfast, snacks, and desserts
Chickpeas:
• Incorporated into salads, stir-fries, sandwiches, and hummus
• Perfect for healthy snacks and vegetarian meals
# Rising Interest in Oats and Chickpeas
Surging Keyword Searches and Google Trends
The popularity of oats and chickpeas among Korean consumers is evident in the skyrocketing keyword search volumes and Google Trends indices, with both grains ranking within the top 5 of the grain trend index. This trend is fueled by the growing health consciousness among younger generations, particularly their interest in weight management.
Super Grains Flourishing in the Healthy Pleasure Trend
The 'Healthy Pleasure' trend, emphasizing enjoyable and balanced health practices, has further propelled the popularity of super grains like oats and chickpeas. The food industry is responding to this demand by developing and launching a wide range of health-conscious products utilizing these grains, driving the growth of the super grains market.
Super Grain Sales on the Rise
Statistics Korea Data: Super Grain Consumption on the Upward Trend
According to Statistics Korea data, rice consumption per capita reached its lowest level in a decade in 2023, while super grain consumption is on the rise. This shift is attributed to the increasing number of single-person households and the growing demand for healthy and convenient meals due to the COVID-19 pandemic.
Instant Rice Market:
• The popularity of super grain-based instant rice, such as oat rice, chickpea quinoa, and konjac rice, has significantly contributed to the growth of the instant rice market.
Beyond Instant Rice:
• Sales of oat and chickpea-based products have also witnessed a remarkable increase, with domestic hypermarkets reporting a surge of around 40% and 90%, respectively.
# GrainScanner: Your Partner for Oats and Chickpeas
A Trusted Supplier in the Korean Market
GrainScanner has established itself as a leading supplier of high-quality oats and chickpeas in the Korean market, offering competitive prices and exceptional customer service. We carefully source our grains from the world's top producers, ensuring consistent quality and safety. Our rigorous quality control systems guarantee that our products meet the highest standards.
Opportunities for Overseas Packers and Buyers
The growing demand for oats and chickpeas in Korea presents a compelling opportunity for overseas packers and buyers. GrainScanner is committed to meeting the diverse needs of our partners and is continuously expanding our product range to cater to evolving market trends.
Partner with GrainScanner for Success in the Oats and Chickpea Business
GrainScanner is your trusted partner for supplying high-quality oats and chickpeas at competitive prices. We are dedicated to helping you succeed in the oats and chickpea business.
Contact us today to discuss your requirements.
GrainScanner: Your Gateway to Global Grain Trade